Customer Case Example

  • Customer Case Example 2018/02/07 UP
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YDM attracts European customers with quality products
24-hour operation of AWC-equipped machines support the production


24-hour operation to increase return on investment

Since 1948, YDM has been a manufacturer and seller of medical devices, primarily of dental instruments. Back in the post-war period, dental universities were established all around the country and a number of new dentists were born. Consequently, the need for steel-made dental instruments grew. However, the market relied on import items and the dentists suffered from the unstable supply and high prices.

Against this industrial background, YDM developed dental equipment made of special stainless steel for the first time in Japan. These innovative products drove the company’s growth. Recently, YDM has been focused on orthodontic and surgical instruments. Especially with orthodontic instruments, the company has upgraded almost all of their existing products, and developed and released new ones to the market. The latter became hot-seller with a continuous annual growth of 50-80 %. The company also began to expand towards the overseas market by presenting their products at exhibitions all over Europe.

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